Amazon Day: the challenge of protecting our biggest forest

Celebrated on September 5, the main goal of Amazon Day is to raise awareness among people about respect for this important storehouse of our planet’s natural life. The date was chosen in honor of the creation of the Province of Amazonas, by Emperor D. Pedro II, in 1850.

At a size of over five million kilometers, the Amazon is a biome covering nine countries: Brazil, Peru, Colombia, Ecuador, Bolivia, Guyana, Suriname, Venezuela and French Guyana.

Because it sees forming ecological awareness geared towards environmental conservation as a way of collaborating with the planet, with the support of the federal government through the Rouanet Act, International Paper Institute (IIP) created the Guardians of the Biosphere project in 2005.

This project is aimed at 1st to 5th grade students at public and private schools throughout Brazil. It is made up of a series of animated films that discuss plant and animal life in Brazilian biomes. The last film in the series, launched in 2013, talks about the Amazon.

In addition to providing kids with information, IIP also does training with municipal education system teachers in the cities of Luiz Antônio and Mogi Guaçu/SP, aimed at helping them to multiply the materials available in the project kit.

The kit contains a DVD with all of the episodes in the series and an almanac with information on each biome, in addition to proposals for fun activities to be developed in the classroom. Kits were distributed to over 36,000 schools nationwide. The episodes are also part of the programming on TV Escola, a Ministry of Education educational channel, and are available for download, free of charge, online at