Book City ends its cycle at IP and expects to serve 51,000 kids


At IP since 2009, the project is starting its last phase in Rio Verde (GO) and is expected to benefit over 6,000 students, ages 6 to 10

After visiting the cities of Mogi Guaçu (SP), Luiz Antônio (SP), Três Lagoas (MS), Ribeirão Preto (SP), Suzano (SP), Paulínia (SP), Franco da Rocha (SP), Itapeva (SP) and Manaus (AM), it is time for Rio Verde (GO) to welcome the Travelling Book City, a project coordinated by International Paper Institute that has visited IP units over the last seven years, showing Primary School children the magical world of reading. Rio Verde (GO) will be the last destination for the IIP project, which expects to serve around 6,000 kids in the city alone.

The Travelling Book City will arrive in Rio Verde on August 22 (Monday) and will be in the city until September 2 (Friday). On Sunday (August 28), there will be a special session just for children of IP workers.

Over its last seven years visiting International Paper units, the project has benefitted 45,994 kids in nine cities, in three different states. Upon reaching Rio Verde, not only will it visit a new state, but the Travelling Book City will also have a huge goal: “to end with over 51,000 kids benefitted,” says Sabrina Tenello, Social Responsibility and Sustainability Analyst at International Paper.

A journey through books – Kids that visit Book City in Rio Verde will find a place to let their imaginations run free. After they pass through the gate made of giant books, they will meet Mr. Mayor and his secretary, Ms. Maricota, who will introduce the city and talk about the world of books.

The kids will also take part in activities related to recycling and hear stories from Grandma Cotinha, in an environment surrounded by fun and knowledge, in addition to learning more about the importance of a healthy diet and personal care in a playful and interactive way.

“It is rewarding for us to be able to collaborate in a way to encourage early childhood reading, since literacy education should happen early on, in the most pleasurable way and outside of academic obligations,” says Gláucia Faria, Corporate Social Responsibility and Sustainability Manager at International Paper.


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