Brazil celebrates Children’s Day on October 12. The holiday was created in the country through a federal law proposed by Congressman Galdino Filho and signed into law by President Arthur Bernardes in 1924. The date set by the legislature was not popular at first.
In the 1960s, the Estrela toy factory changed the status of this date. To drive sales of its “Bebê Robusto” doll, the company created a promotion that lasted seven days. Because the initiative was a success, “Bebê Robusto Week” became “Children’s Week” the next year and, with the spike in sales in the month of October, merchants everywhere joined the celebration.
Celebration and awareness year-round – Active for the last ten years, IIP (International Paper Institute) understands that the education of children and young people is one way to transform the lives of people in the communities near its factories. Learn about some of the children-oriented projects IP Institute carries out.
In the Guardians of the Water project, educational actions are created to encourage rational use of water resources inside and outside of school. The initiatives involve public primary school teachers and students in the micro-region of the Luiz Antônio factory and forest unit, in the state of Sao Paulo.
With the EEP (Environmental Education Program), the Institute provides answers to some questions related to the use of planted forests, along with learning and fun activities. Created by primary school students and teachers, every week the EEP welcomes 300 children ages 9 to 12 at the Mogi Guaçu and Luiz Antônio units to discuss matters relevant to environmental preservation.
Nature and Body instills environmental awareness within the concept of food sustainability and healthy eating. The project is coordinated by International Paper Institute in the city of Três Lagoas (MS). Since 2016, the Joaquim Marques de Souza and Parque São Carlos schools have worked to grow vegetables in collective gardens set up on the grounds of the schools.
While the Book City showed primary school students the magical world of reading. Over seven years, more than 51,000 kids benefitted in nine cities: Mogi Guaçu (SP), Três Lagoas (MS), Ribeirão Preto (SP), Suzano (SP), Paulínia (SP), Franco da Rocha (SP), Itapeva (SP) and Manaus (AM).
With SEE (Social and Environmental Education), the Mogi Guaçu unit seeks to collaborate with the academic, social and environmental education of children and adolescents. To do this, an essay contest and literary contest are held with topics related to the environment and citizenship.
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