Saiba mais sobre os Indicadores de Desenvolvimento Sustentável do IBGE


Today, there is practically a consensus that sustainable development is a process that translates into the combination of three pillars to benefit the generations of today and tomorrow in a country: economic growth, environmental conservation and improved quality of life in society.

Based on this premise, the Brazilian Institute of Geography and Statistics (IBGE) periodically puts out the “Sustainable Development Indicators” publication, which is now in 6th edition and contains 63 indicators, aimed at outlining a panorama of Brazil in four dimensions: environmental, social, economic and institutional. These indicators are built based on studies down by the Brazilian Institute of Geography and Statistics and also by ministries, state and municipal secretariats, Iphan and Unesco, among other institutions.

The IBGE study provides continuity to reporting that started in 2012, with the goal of providing a system of information to monitor the sustainability of the country’s standard of development. Just as with other editions, the publication uses the guidelines of the CSD (Commission on Sustainable Development) at the UN – United Nations.

For the first time, the publication contains information on the country’s cultural and environmental diversity, through the Brazilian Cultural Heritage Indicator, made up of cultural and natural assets recognized by Unesco, such as Samba de Roda in the Recôncavo Baiano region and the Historical Center of the city of Olinda.

Construction of sustainable development indicators in Brazil is part of the set of international efforts to establish the ideas and principles formulated at the United Nations Conference on the Environment and Development, held in Rio de Janeiro in 1992. They make it possible to measure environmental quality and quality of life, the country’s macroeconomic performance, standards of production and consumption and formulation of public policies for sustainable development.

To find out more about this topic, go to:

Another Formare School Project class graduates at Três Lagoas

In a surprise-filled ceremony, students gave speeches and paid homage to the work of Volunteer Educators

foto Formare TL2

Another cycle has come to an end and a new phase is beginning for new graduates of the Formare School Project in Três Lagoas. The graduation ceremony was held on July 7, at the Vieira Festas ballroom, and included attendance by the families of the young graduates as well as by the IP professionals that were part of the students’ education during the 10-month course, working as Volunteer Educators (VEs) or Tutors.

In a surprise-filled ceremony, the students chose Bruna Locatelli, an IP Administrative Assistant, to honor at the ceremony. Locatelli, who has been at the company for five years and is a VE in the Oral and Written Communication course, said that she was very happy with the honors and shared that the date of the graduation ceremony was changed so as not to coincide with her vacation. “I had said in one of the classes that I might not be at the ceremony because I would be on vacation. After the date changed, I didn’t suspect a thing. I found out on the day of the ceremony that I was being honored and I was speechless. They were a very special group,” she says.

Yet the night’s surprises did not stop there. Graduate Ana Lívia Ribeiro, 17, says that she was overwhelmed when she found out she would be giving a speech to the families. “It was very moving. When I received my diploma, a movie played in my head with flashes of these last 10 months,” said the chemistry technician, who signed up for Formare because of the practical part offered by the course and to prepare to compete for a young apprentice spot at IP as soon as an opportunity opens up.

For Augusto Lino dos Santos, 17, a Três Lagoas graduate, Formare changed how he sees the labor market. “It’s hard to say what the best part was, but the course gave me a vision of the future and showed me what’s important is to never stand still and always be prepared.” For him, seeing his tutor, Gláucia Faria, Social Responsibility and Sustainability Manager at IP, at the graduation ceremony was very important. “I know that she has a very busy schedule, but I was very happy and surprised to be able to see her,” he says.

He also underscores the work of VE Bruna Locatelli. “The students created a very strong bond with her, because classes were after lunch and it wasn’t easy. Yet she always had dynamic classes that involved you,” states Augusto, who now intends to study for his college entry exams and try for a spot in the Information Systems area at UFMS.

All of the VEs were left with the feeling of a mission accomplished and the expectation for the next class, set for the first semester of 2017. For the young graduates, it is the start of a new trajectory. Good luck to everyone!

July 12 – Forest Engineer Day

Learn about the work of this protector of the environment, a fundamental professional within the International Paper business

Símbolo da Engenharia Florestal

Forest EnSímbolo da Engenharia Florestal

Today is Forest Engineer Day. A date that was created to honor Saint John Gualbert, a monk known for his dedication to preserving forests and cultivating fauna and flora. He died on this date in 1703 and since then he has been the patron saint of Forest Engineers.

Because of International Paper’s area of operation and especially because of the role of the International Paper Institute in every forestry management and paper production initiative, this is an extremely important day for us. That is why we talked with Bruno Mariani Piana, 28, a plant fibers supply specialist at Mogi Guaçu and a forestry engineer with a degree from University of Göttingen in Germany.

For Bruno, celebrating Forest Engineer Day means loving the environment and all of the matters that guarantee its preservation.

What does a forest engineer do at International Paper?
The work of a forest engineer starts in the environmental conservation area, in other words, guaranteeing that all actions are compliant with laws and the standards required by certifying organizations. We control all of the production of saplings, irrigation and pest and disease control so that the plants grow healthy.

On the strategic side, we have to understand the best way to plant, care and harvest and the entire development process for the sapling’s adaptation to the environment. In terms of forest engineering, in the scientific area, we have “management,” how to care for the tree: space between saplings, the amount of fertilizer, nutrients and water. The most needs to be extracted from the wood in the land space.

On the cerebral side: what is the investment, how much of a return on wood can I have, how can I manage to get this wood to the factory, cost x benefit, what you spend during seven years to produce a forest, a 30% increase in operational costs to bring wood to the factory, and other things. The forest engineer does all of the analytical part of the process, from start to reforestation.

And how does the Certification part work? This is a fundamental aspect for IP, right?

Yes, it is an extremely sensitive area, because these are seals and certifications that guarantee that our operation is in line with the best management and conservationist practices. We have to strictly follow this, to have a quality product, to get the seals and certifications that allow for paper to be sold in developed markets, such as Europe. The forest engineer needs to be an extremely detail-oriented person, to have the ability to translate requirements into internal practices at the company, and they need to have quite extensive knowledge of policies and operations.

What motivates you in this profession?

Every young person that is finishing high school goes through that existential crisis of what their famous calling will be. My decision was based on employability. I started college in 2006 and really liked working with the environment. I thought that when I graduated there would be a market geared towards environmental issues. All of this because of the Kyoto treaty which was signed in 2005.

I was fascinated by the more business side of engineering, by the essence and by the management of forestry business, always on the corporate side. It is amazing how a well-managed industrial sector, like at International Paper, is able to do brilliant work in society and at social and environmental institutes.

And what are the main challenges of being a Forest Engineer?
I think that one of them is being able to produce a monoculture connected to sustainable practices that harm neither the environment nor productivity. Today, forests are no longer being produced because of climate changes. We need to adapt to this change. The Forest Engineer is hired because of their ability to solve problems and because they overcome certain barriers more easily.

And what most fascinates you in this area?
I enjoy being involved with various transformations, that is, of the product, of the environment or of society. There are times where your office seems to be a forest, there is no chaotic traffic and the air is pure. 

“Formare Chat” brings young people closer to professionals in the Manufacturing and Human Resources areas

In June, students talked with professionals from various areas at IP and were able to find answers to career questions during and open and relaxed chat.

Turma 2016 - Formare IP Luiz Antônio (SP)

Bringing young people who are making professional decisions closer to executives with market experience. This is the concept of the “Formare Chat,” an initiative of the International Paper Institute, which joins students with cycle tutors each month so they can have the chance to learn a bit more about professions, in addition to classes and visits promoted during the course.

In June, students at the Luiz Antonio unit had the opportunity to talk with Priscila Zahn, Coordinator of Manufacturing Excellence and a chemical engineer. Zahn started at IP in the Trainee program in 2010, at Três Lagoas, where she worked until 2015 and also served as a VE before taking her current job at Luiz Antonio.

Priscila is currently a Formare tutor and this was the first time she took part in a chat with the unit’s students. “They had a lot of questions about career and they asked me how I made my professional choices and if I had regretted any decision,” she says of her meeting with the young people on June 6.

In addition to Priscila, Thiago Bernabé, a Human Resources Manager, shared his experiences with students. Thiago has been at IP for five and a half years, working at the Mogi Guaçu, São Paulo and Três Lagoas units and having spent ten months in Russia, working at IP in Svetogorsk, a city on the border with Finland.

Back in Brazil, he worked at the Paulínia unit before coming to Luiz Antônio, where he has been for four months. “Students were very curious about learning how I reconciled being far from family, since I spent time in all of these places and I needed to be away from my wife,” he says. The chat with students covered resignations that come with choices. “I told them that you need to have long-term vision, understanding that our choices should be made with the greater good in mind and that in the future these choices will make sense,” he says, explaining the reasons for his moves.

Students also asked Priscila about the 5S program, which covers organization and tidying of work space, a topic discussed during Formare classes. The meeting also covered the difficulty of choosing. “They want to find out what I think about quitting one area and switching majors. I made a point of reinforcing that they need to choose something they like, because doing something they don’t like will make them unhappy.” That is why Priscila put the students at ease by saying that the most important thing is finding an area that motivates them and that there is nothing wrong with changing your mind and switching majors. “It’s important for us to find ourselves in our profession,” she explains.

Thiago says that he was quite surprised by the students’ interest in Human Resources, which is why he found a student who was being tutored who wanted to learn more about the area, so he could contribute to the student’s experience. “In addition to dealing with people, HR should be strategic and bring results to the company. You have to have a vision of business for the best results,” he explains, adding that the Formare Chat is a very good initiative because it gives young students a better idea of the reality of the market.





Cerflor follows international sustainability standards

In addition to the FSC, IP products follow Brazilian Cerflor standards. Learn more


Connected to Inmetro, the Brazilian Forestry Certification Program (Cerflor) is the result of work done by various Brazilian institutions who joined together to establish sustainable forestry management criteria. Mobilization around national certification that follows ecologically appropriate, socially fair and economically feasible sustainability parameters began in 1996 with the partnership between the SBS – Brazilian Forestry Society – and industry organizations, learning institutions and research development institutions, in addition to NGOs.

Cerfpapel-sulfite-1000-folhas-brancas-a4-marca-chamex-office-188911-MLB20678011465_042016-Flor was consolidated years later, in 2002, and is recognized internationally by the Program for the Endorsement of Forest Certification (PEFC). Just like the FSC, Cerflor has two aspects: forestry management and chain of custody, responsible for monitoring every step in the production chain, guaranteeing the sustainability parameters established by certifications.

“FSC and Cerflor requirements are not very different from each other. And here at IP, we have both certifications, for both the forestry management are and the chain of custody,” says the Coordinator of Manufacturing Excellence.  Any company that works with any type of forestry product can obtain FSC and Cerflor certifications provided they meet the requirements. The same goes for products such as pencils, paper, furniture and others.

International Paper Institute – Although certifications are in the technical aspect of the business, the community can be shown the efforts companies make in sustainable development. Proof of this is the social and educational actions maintained by International Paper Institute, such as the EEP – Environmental Education Program, whose goal is to mobilize schools in the regions near IP units to demystify some issues related to paper production and planted forests. During the EEP, monitors discuss the issue of sustainable paper production and promote dynamics to show the importance of reforestation. On this day, children keep up on sustainability actions developed by the company within their planted forests.

In addition to the EEP, another project developed by International Paper Institute involving forestry management is Supportive Beekeeping, carried out in partnership with beekeeper coops in the regions of Mogi Guaçu and Luiz Antonio, responsible for installing beehive boxes. All honey produced is sold with the proceeds going to the local beekeepers in these coops. “Developing sustainability, with a focus on promoting educational actions and also favoring local communities is part of the Institute’s mission. That is why it’s so important to raise awareness about the return companies can offer society by working in a socially responsible manner and transforming people’s lives,” explains Gláucia Faria, Social Responsibility and Sustainability Coordinator at IP.

Learn about the steps to obtain the FSC – Forest Stewardship Council seal by clicking here.



FSC and Cerflor: sustainable product guarantee

Learn a little more about the FSC and Cerflor certifications on IP product packages and discover what is behind each of these seals


Thinking about sustainable development is part of the routine at International Paper, whose products follow strict and internationally recognized sustainability standards, such as Forest Stewardship Council, with its FSC certification, and Cerflor Forestry Certification, which follows Inmetro (National Institute of Metrology, Quality and Technology) standards.

The seals are well-known and are stamped on various products manufactured by International Paper, but what is their meaning? Why is it so important to get these seals?

FSC – Forest Stewardship Council is an independent, non-governmental organization that is responsible for promoting actions related to forestry management at the global level. In practice, FSC establishes international parameters for certification and credits certifying agencies, qualifying them to do audits. Companies interested in obtaining certification need to hire a certifier, who will go into the field to perform verification and provide guidance for the company to adapt to requirements.

“The audits verify how the company plants, how it cares for the eucalyptus during growth, the harvest, all of the processes involving the forest. This certification is different from factory certification, which assesses when I receive already certified wood so that the paper produced receives the seal,” explains Priscila Zahn, Coordinator of Manufacturing Excellence, an area also responsible for other IP certifications, such as ISO 9001 (quality) and ISO 14001 (environment).

After the first certification assessment, the company makes the appropriate changes for its operations to be certified. The certificate is not issued by FSC but by the certifying company contracted by the company. After receiving the seal, an annual audit is performed to maintain the certificate. “Every five years, it needs to be renewed through a new audit process, which will verify if the company continues to fulfill all of the necessary requirements,” says Priscila Zahn.

When a company sells certified products, it is also necessary to obtain Chain of Custody Certification (CoC), which assures that production is done under socially responsible conditions, mitigating environmental damage throughout the production process, from receipt of raw material to final product. Chain of Custody certification shows the end consumer that the material being sold followed sustainable parameters from start to finish.

“We sell papers to printers that print books. If the printer wants certified books, they can buy our paper. So it certifies the chain of custody of the paper, verifying production from the time the raw material enters until the final product leaves. Here at IP, my raw material is wood, which is transformed into paper. At the printer, the raw material is paper, which becomes the book,” explains Priscila, underscoring that these are two different chains of custody and the certifying company will assess each of them separately.

The requirements for certification are the same: for the manufacturer, which turns wood into paper, and for the printer, which uses the paper to print books, or for the furniture industry, which needs to buy certified raw material if it wants to have FSC or Cerflor seals on their products.

Learn more about Cerflor by clicking here