Book City goes to Manaus to share the magical world of reading

IP Institute is bringing its project to encourage children to read to the Amazonian capital for the first time

Imagine a city with an entrance gate made of giant books that open up to a place where children are completely free to travel the world of stories. This place exists and it is called “Book City,” a project to encourage reading geared towards children and adolescents, which International Paper Institute brought to Manaus for the first time in May. Presentations for the region’s public school students took place from May 9 to 20, at the Francisca Mendes Municipal School, with a special session for children of IP employees on May 15.

Upon arriving at Book City, six to ten year olds are welcomed by the Mayor and his secretary, Ms. Maricota, who insist on presenting the places they will visit. The students watch a puppet show; meet the Bookworm, who claims that she no longer eats books (but she relapses every once in a while); take part in a drawing and painting workshop at Paper Square; learn about diet, recycling and dental hygiene at the Castle of Delights; and listen to Grandma Cotinha tell stories.

“Book City” has been around since 1997 and over its nearly 20 years it has had over 900,000 visitors among the permanent project, located in São Paulo, and the travelling project, which has put on presentations at schools, companies and shopping centers since 2003.

For the last seven years, “Book City” has been part of the initiatives at International Paper Institute, bringing the project to different units each year.  “The education of children and young people is one of the pillars at International Paper Institute, which is why we bring the project to various locations, so that starting early children have contact and identify with the habit of reading,” says Glaucia Faria, Corporate Social Responsibility and Sustainability Manager at IIP.

According to Claudio Amadio, the project’s creator, every year “Book City” develops a different theme. “For 2016, we chose author Monteiro Lobato and the theme of UNESCO, Understanding the World,” he says, adding that the biggest challenge in educating new readers is creating pleasurable experiences related to reading, but without making connecting these experiences with any kind of demands. “Another big challenge is finding new authors and works that awaken the interest of young people, in addition to avoiding pre-judging the classics,” he says in closing.

Yellow May: pay attention for safer traffic


Created in 2011, the Yellow May movement is aimed at raising awareness to prevent traffic accidents, the leading cause of death for 15 to 29 year olds, according to the WHO

In May, special attention is given to the issue of preventing traffic accidents at companies and by other sectors of civil society. That is because of “Yellow May,” a movement created to alert people to the high rate of deaths and injuries in automotive accidents around the world. In the wake of movements such as “Pink October,” which calls attention to breast cancer prevention, and “Blue November,” raising awareness for prostate cancer prevention, “Yellow May” brings statistics to light that do indeed deserve attention: according to the World Health Organization (WHO), around 1.25 million people die every year as a result of traffic accidents. This is the main cause of death for young people ages 15 to 29, which makes May a month for paying attention to life.


According to Roberto Pupo, a defensive driving instructor in the Driver Education Course at the Autotrânsito driving school in Campinas, the issue of traffic education is fundamental to reducing the number of accident and defensive driving plays a leading role in doing this. “It is about thinking about how to participate in social coexistence with anticipated and preventive behaviors and attitudes. It’s how you respect your own life and the lives of others,” he says.

Pupo is a volunteer speaker at many companies and this month he is taking part in the “Formare Chat,” a meeting with Formare Project students coordinated by International Paper Institute. He will use the time to answer the students’ main questions regarding the class needed to obtain a driver’s license in Brazil, reinforcing the importance of defensive driving for safer traffic and to protect life. In addition to these topics, Pupo will briefly touch on aspects of traffic law and on accident statistics.

 The three “E’s” of traffic education

Talking about preventing car accidents means a necessary discussion of the topic of traffic education, which is based on three “E’s”: Engineering, Education and Legal Efforts. This means that the government has to maintain conditions for circulation on roadways, providing the appropriate maintenance and signaling, in addition to creating traffic planning, which requires in-depth knowledge of urban planning (Engineering). The “Education” pillar includes adoption of good practices for coexisting in traffic, prioritizing the safety and well-being of all. And the “Legal Effort” pillar covers oversight, prevention and emergency actions. “These actions are geared towards preventi

Decade of Action for Road Safety and the contribution of Companies

The “Yellow May” shutterstock_163453907movement began within the context of the Decade of Action for Road Safety, instituted in 2009 with the participation of 192 countries. The goal is to reduce the annual number of 1.3 million fatalities and 50 million injuries in traffic accidents by 50%. “Actions are focused on the main risks for automotive accidents: the combination of drinking and driving, not using a seat belt and helmet, and speeding,” says Pupo.

To help reach the targets set, companies can contribute through actions to raise awareness among their internal publics, in an effort to reinforce the importance of preventive action in every traffic situation while remaining focused on defensive driving to prevent accidents. “Companies should always influence preventive actions, carry out campaigns, promote talks and report on statistics. If it can’t be measured, it can’t be evaluated. And if it can’t be evaluated, it can’t be managed,” states Roberto Pupo, who believes that companies, along with organized institutions such as schools, churches and associations, have the ability to spread awareness. Preventive practices can therefore be spread to the family and social realms. “Traffic influences everyone’s life at a personal, economic and professional level, keeping in mind that involvement in accidents – that are preventable – results in emotional, professional and financial damages for the employee,” he says in closing.

In addition to “Yellow May,” since 1997, when the new Brazilian Code of Traffic was instituted, ‘National Traffic Week’ has been celebrated from September 18 to 25 and this is yet another time to reflect on the role of the driver on public roads. “Safety at all times has always been a value of ours, which is why we support all and any type of action that can contribute to helping our workers to gain more knowledge by putting prevention first,” says Gláucia Faria, Corporate Social Responsibility and Sustainability Manager at International Paper Institute.

Formare in “Yellow May”

Formare School Project students are active participants in “Yellow May.” In addition to the “Formare Chat,” which students at Mogi Guaçu will have with Roberto Pupo, students at Luiz Antonio prepare DDS (daily dialogues on safety) presentations on this topic. The presentation will be given on May 23, during a meeting with workers at the unit that are part of the CIPA (Internal Accident Prevention Commission).






IP Open Doors marks the last phase of Formare at Três Lagoas

Iportas Abertas

IP opens the doors to the public and welcomes visits from the family members of Formare students, who are getting ready to say goodbye

Formare students and their family members were given an up-close look at how paper is manufactured at the latest edition of IP Open Doors, held on May 7.  The guided tour coincided with the start of the last phase of the Formare School Project, a professional training program coordinated by International Paper Institute.

During IP Open Doors, family members took part in integration activities, saw how the paper machine works, and walked through the finishing area and the administrative offices, learning about the many different professionals who work in a large factory. The tour was monitored by the Três Lagoas unit’s Production Manager, Cláudio Giachetto, by his Assistant, Bruna Locatelli, and by the Senior Processes Assistant, Mauro Borges, who each presented one of the areas of the company.

According to Bruna Locatelli, an Assistant in the Production division who is taking part in IP Open Doors for the third time, this initiative is important to bring family members and students closer to the day-to-day of workers. “They have the opportunity to understand the reality that everyone experiences inside the factory, in every concept, like culture and the routine,” she says. Bruna also commented that the visitors were impressed by the automation of the factory process and that she likes to show how the paper machine works, from the beginning to the end of the jumbo roll. “The families usually imagine a place where lots of people work and they’re surprised when they see a modern and automated factory.”

The volume produced at Três Lagoas also catches the visitors’ attention: “the machine works at a speed of 1320 m/min, producing a roll of approximately 120 km and 40 tons of paper,” says the Senior Production Assistant, Mauro Borges, who has been at IP for 12 years and has been a Formare Volunteer Educator since the project was implemented at the Mogi Guaçu unit, where he used to work.

IP Open Doors is an initiative planned by IP Communication. It has taken place for seven years now, since operations began at the Três Lagoas unit. It is normally aimed at workers’ families, but this edition was created with the support of IIP just for students’ families.  “The visit lasts approximately four hours and also includes activities to interact with participants, in an extroverted and playful way, including games, theatrical plays, magic and motivational messages, depending on the public,” says Gabriel Lima, a Corporate Social Responsibility and Sustainability Analyst at IIP.

Borges feels that the initiative is important to bring families closer to the company. “It’s important to strengthen this relationship and show what the company has to people that work there, the opportunities for professional and technical growth in a safe place that values respect for the environment,” he says, with the program reinforcing issues of safety in all of the areas the group visits during each edition. “It’s gratifying to tell families about the company where I work, since I am very proud of the company I am part of.”

Getting ready to say goodbye

Over the last ten months, the Formare students have had the chance to learn about the industrial paper production process, taking part in classes given by IP professionals who work as Volunteer Educators to prepare these young people for the challenges of the labor market. These VEs develop skills and competencies that are essential for anyone that wants to work for a large company. “This is one of the projects I’m most proud to say I participate in and to say that the company where I work supports it. In a way, we are bringing significant and continual changes to the lives of young people who, oftentimes, have no direction in the labor market,” says Bruna Locatelli.

Yet she is not the only one proud of the project. João Marisi, 21, a Human Resources Intern, feels that he has grown as a professional by working as a Volunteer Educator. “We learn a lot by teaching and come into contact with different opinions and realities.” Marisi, who is a senior in Business Administration, says that Formare students always ask him about college and about what it is like interning at a large company. From the standpoint of his area, he says that he feels better prepared because he has followed the project since the student selection process. “Formare provides a life experience.”

The students, who are in their last week of classes, are already getting ready to say goodbye. “I’m happy and sad at the same time. Sad because we’re going to leave. But happy because there are many doors that will open and I know that I’m going to get a job soon,” says Rithiele Soares, 18, who has already worked as a Young Apprentice at Banco do Brasil and at fast food restaurants. “I never imaged that I would make it [through the selection process] and I feel very honored to participate,” says Soares, adding that he will be sending his resume to IP as soon as the course ends.

For Dâmaris Moreira, 18, Formare is like a second home. She says that the contact with her tutor helped her to choose a career and that she wants to go to university to study Chemical Engineering. “I’ve lived in Três Lagoas for six years and I’d never seen a factory. Formare was the opportunity that I found to study more.” Her favorite subject was Speech, which helped her to better express herself. “I’ve always been very shy and the classes helped me to get over my fear of public speaking.”

The next step for Dâmaris and Rithiele is the job market. For Bruna Locatelli and João Marisi, it is the next Formare group. The students will graduate in early June and the next edition of Formare at Três Lagoas starts in 2017.


50 years of the UNDP and the role of companies in sustainability goals


The United Nations Development Program, the UNDP, has ambitious goals for global sustainability for 2030. And International Paper, which also works with a focus on sustainable development through initiatives centralized at the International Paper Institute, is consolidating its actions as a company, working with targets very similar to those established by the UN, aimed at reducing energy costs and wasting of resources.

At the start of the year, celebrations kicked off for the 50th anniversary of the UNDP, United Nations Development Program, which aims to propose global actions for a more economically sustainable world, while paying constant attention to social and environmental issues. To commemorate, the UN established a global agenda of goals for 2030, based on 17 fundamental principles of sustainable development, guaranteeing a better future for the next generations.

These 17 macro goals include actions that contribute to eradicating poverty, promoting health and well-being, gender equality, inclusive education and other items such as sustainable and rational management of natural resources, adaptation of industrial and commercial processes, more conscientious and safer consumption, improved energy efficiency, lower costs and minimized losses.

These last few issues are in line with Sustainability goals at International Paper, which created an agenda for 2020 with goals to optimize resources on various fronts of action. “Developing sustainability is crucial to the success of business, since customers, shareholders and suppliers are increasingly worried about establishing business relations with companies that are conscious of their social responsibility,” says Gláucia Faria, Sustainability and CSR Manager at International Paper Institute.

Yet, within principles as general as those set forth by the UNDP, what is the role of civil society, of governments and of the private sector in guaranteeing a more sustainable world? Governments need to formulate public policies that assure sustainable development, prioritizing preservation of natural resources and adoption of ethical and transparent conduct in their actions. Likewise, it is up to companies to structure and align procedures in an effort to minimize impacts on the communities where they operate, whether environmental, social or health impacts.

And how does International Paper act within this global context? Goals were introduced at IP that should be met by every unit worldwide by 2020. The company believes that commitment to sustainability starts in the forest, but does not end there.  “Sustainability goals are global and give the company a direction to follow towards our desired destination, maintaining productivity but minimizing impacts and environmental and social risks. That is why each action developed represents a step towards fulfilling this overriding goal,” explains Gláucia.

It is through the International Paper Institute that the company shows how it can provide a return to local communities, through socio-educational and environmental actions, two of the pillars chosen as principals for the Institute’s action. In addition, the company is working on the issue of sustainability on various fronts, touching on every stage of the production chain, including end use, recycling and correct disposal.

Remembering the 12 Sustainability goals at International Paper for 2020

IP goals are very similar to the global goals established by the UNDP, since they are a reflection of the needs of the planet and of society in general. Take a look:

2020 Voluntary Goal overview (002)

1 – Improve energy efficiency by 15%

2 – Reduce greenhouse gas emissions by 20%

3 – Prioritize an accident-free workplace.

4 – Globally increase third-party certifications (fiber) by 15%

5 – Reduce fiber lost in the manufacturing process, adjusting it to global levels of less than 0.75%

6 – Reduce pollutant emissions by 10%, aligning the company’s energy efficiency initiatives

7 – Reduce mill wastewater disposal by 15%

8 – Reduce Water Consumption: Map water usage in manufacturing and strategic planning to reduce use.

9 – Increase recovery of old corrugated containers by 15%, by exploring new uses and minimizing re-usable items sent to landfills

10 – Reduce overall waste at factories

11 – Establish a standard of performance for the supply chain and implement improvement plans.

12 – Measure and report on the results of social initiatives supported by IP in the areas of education, health and services in the communities where we operate.

“It is important to note that as a company, we are also responsible for using natural resources rationally and sustainable and we spare no effort in doing this,” says Gláucia, underscoring the importance of each person doing their part, since transformation starts with small actions. “The company has global goals for social responsibility, but we also have our responsibilities, at home, in our families, at school. Sustainability is found in all of our actions,” she says in closing.

Want to see how IP’s goals are similar to the UNDP goals? Go to:


Beekeeping: an activity governed by nature

In celebration of “Beekeeper Day” on May 22, IIP is showing the ins and outs of honey production, work that depends on the whims of nature

In addition to its unmistakable flavor and aroma, honey is a versatile food with various benefits for the body. The relationship between this delicacy and man goes back to ancient times, Today, beekeeping is an important activity in the agricultural sector and an income alternative for many communities.

Beekeeper Day is celebrated on May 22, in honor of Saint Rita de Cássia, the patron saint of those working not only with honey production, but also with other bee byproducts, such as propolis, royal jelly and pollen. This activity not only requires profound knowledge of beekeeping and bee habitats, but also of specific care.

Beekeeping causes positive impacts in the social and economic areas and has contributed more and more to the growth of family farming generating sources of income for families living in the fields. That is the case of the beekeepers and employees at the Beekeeper Coop of the Ribeirão Preto Region (COOPERAPIS), who work in International Paper’s eucalyptus forests during the entire year, in a partnership that began in 2011 through the Supportive Beekeeping project, an International Paper Institute initiative.

In addition to creating income, the project has helped to establish the beekeepers in one place, without the need to travel great distances every day. “We are around 20 coop members plus employees and this work is a huge source of income that supports our families,” says the president of COOPERAPIS, José Antônio Monteiro, who has worked in the area for over 30 years.

He talks about how it works and the routine of coop members, as stipulated by weather conditions and nature. “We take it day by day. When we’re not in one area, we’re in another. If the weather is unfavorable, we work in the field or we’re in the shed, working with the wax. And the whole year is like this.” Production volume is also uncertain and depends on more than the work by beekeepers.

“Production depends on the year; in one we produce more, in another less. Honey is part of agriculture and agriculture depends greatly on the climate, on rain, on droughts, all of this influences our production. When we have a rainy year, like this one, it’s more complicated since the flower doesn’t hold much nectar, which the water washes away,” Monteiro explains.

Yet lack of rain can also be a problem. “When it doesn’t rain, the eucalyptus flower doesn’t open, which prevents pollination by bees and makes honey production impossible, causing the insects to migrate,” adds José. Migration of the bees is one of the most important activities in production and can guarantee their survival. “The flowering season comes and we have to migrate to an area with wildflowers, so the bees can find food. Production will only occur again starting in September,” he adds.

Monteiro points out that this work requires certain standards. “You have to have impeccable hygiene. We always stand on a sawhorse, off the ground. Extraction is done in an appropriate room.” He also explains that experience working is very valuable in this profession, but it is fundamental that beekeepers never stop studying the topic and taking part in courses whenever possible.

Supportive Beekeeping

The income José Monteiro and the other 24 beekeepers make is the result of a very important partnership, signed in 2011, between International Paper Institute and two coops. The project, entitled Supportive Beekeeping, fosters honey production in International Paper eucalyptus forests in the cities of Luiz Antônio, Mogi Guaçu, Altinópolis and Brotas, all in the state of São Paulo.

Without the program, the beekeepers at COOPERAPIS would have a very different reality. “This partnership added value to our production, which even has its own brand today. Without the IP partnership, we wouldn’t have the eucalyptus forest to place the bees in and we would have to migrate to distant regions. Today, our work is positive and we have great support from IP. They always give us a lot of attention with everything we need; there is always a lot of conversation, which is fundamental to our work.”

In addition to creating income for the region’s beekeepers, the project also offers a chance for coops to sell honey to distributors as well as at the company itself. Supportive Beekeeping has already shown significant results since it was implemented, with over 40 tons of honey produced.

“Guardians of the Water” extends registration until May 20

Rio Verde schools will have a few more days to register. Contest will award the public schools that have the best projects.


Since 2008, International Paper Institute has promoted the “Guardians of the Water” Project, aimed at involving public schools in developing projects that contribute to cutting water consumption throughout the academic community. This year, the project is being held for the first time in the municipality of Rio Verde, in the state of Goiás, and schools in the region will have the chance to put their ideas into practice.

Registration has been extended to May 20 and the three best projects will receive funding so that they can go from idea to reality. Moreover, the teachers and school employees that come up with the three best projects will also receive cash awards that could range from BRL 1,000 to 2,000.

To take part, schools need to register at the website and read the call for submissions, which contains all of the rules for submitting projects. Public state and municipal schools in Rio Verde providing primary education (Early Childhood Education and Elementary Schools) are eligible to participate. All projects will be submitted to a panel of judges made up of International Paper professionals along with some other specialists.

In other words, in addition to the three prizes recognizing the applicants whose projects are selected in the call for submissions, IIP will also fund execution of the selected projects with up to BRL 8,000 per school.

You can be a “Guardian of the Water” too

The “Guardians of the Water” project is an International Paper Institute initiative geared towards raising awareness among educators, students and other members of civil society about rational use of water resources. In addition to the contest being held this year in the city of Rio Verde, IIP has held a series of activities related to this theme to raise community awareness regarding the substantial need to think about the issue of water use.

The actions connected to the project this year started with a talk by sailor Amyr Klink, a reference in conscientious consumption of water, and the “Waterline” exhibition, featuring photographic records of Klink’s expeditions, on display at the Buriti Shopping Center from February to March.

In addition to the exhibit, IIP brought the “Mundi Space” to Rio Verde, a travelling theater that tells the story of Dr. Drop and his concerns about water on the Planet. The play could be seen by over 4,800 public school children in the city and also included a session opened to the public.

The “Guardians of the Water” call for submissions marks the final stage of the project and is aimed at mobilizing the academic community in the region to innovate in projects that provide for water savings, bringing together simplicity and creativity and forming agents to spread good water consumption practices for a more sustainable world. “We believe in the potential of children and young people as multipliers and the best space to develop innovation in a creative and simple way is the school, precisely because of the attention that young people pay to what’s new, allied with the experience of educators, who are able to see things from another perspective,” says Glaucia Faria, Social Responsibility and Sustainability Coordinator at International Paper Institute.

IP represents Brazil at an international Sustainability and Social Responsibility event

International Paper Institute was in Paris to show good sustainability and CSR practices implemented by IP in Brazil.
Maison de la Mutualité, em Paris – divulgação (

On April 12, International Paper, through its Institute, took part in EcoVadis SustaIn 2016 for the first time, an annual global conference on Sustainability and Corporate Social Responsibility (CSR). The Institute was the only Brazilian representative to take part in a roundtable entitled “Why is sustainability an opportunity to improve supplier-buyer relationships?”

Alongside executives from the sustainability and CSR areas from the Adecco, Toyota and Forefront companies, Gláucia Faria, Sustainability and Social Responsibility Manager at International Paper in Brazil, debated the importance of adopting sustainable practices across the production chain with the other professionals, sharing IP’s significant concern with every stage of internal processes, in addition to the special care the company pays to CSR sustainability issues, as conducted by International Paper Institute projects.

Actions involve everything from use of planted forests to benefit local beekeepers in the “Supportive Beekeeping” project, to social and environmental education initiatives developed by students at local schools and children of IP workers, which have established the “EEP” and “Guardians of the Water” projects, in addition to wide-ranging work with professional education through the Formare School Project, which has already trained around 230 students for the labor market.

“The experience in Paris was very rich and allowed me to better understand how international companies in different segments deal with the issue of sustainability and social responsibility. I saw that we are very well-positioned on this matter, because of actions developed by the Institute and because of the social projects that IP supports in the communities where it operates,” says Gláucia.

The invitation to take part in the conference was extended by the event’s organizers, as a result of IP’s engagement in the management system developed by EcoVadis, which measures companies’ performance in areas related to sustainability and corporate social responsibility in the supply chain and in logistics processes.

IP was singled out for because it uses the tool to meet the requirements of a global chemical industry for which it is a supplier. “Because this business partnership uses this system, we have to supply information to assure processes are sustainable, and it was this performance that brought us to Paris,” Gláucia explains.

EcoVadis SustaIn is an annual conference with each edition held in a different city. In 2015, Geneva, Switzerland hosted the event. This year, it was held at Maison de la Mutualité, located in the famous Quartier Latin, the same region where the Sorbonne and Paris universities are located in the French capital.

Aim for the Example: what people who have learned a lot and are still learning at work every day have to say

César Assin:  “É muito gratificante poder contribuir para o crescimento desses futuros profissionais”

César Assin, the General Manager at the Mogi Guaçu plan, has been with International Paper for 27 years. He talks about what it is like to take part in “Aim for the Example,” an initiative that gets professionals to look at their respective careers and find different ways to contribute to educating new generations.

Assin has been a tutor since 2011, when “Aim for the Example” was implemented at the Luiz Antônio unit, where he worked at the time. He says that he recognizes the importance of these kinds of actions, since he was once in the students’ place and the help he received from more experienced professionals when he was starting out in his career was fundamental to developing skills and competencies within the company.  “By participating in the project, I was able to look back and see how important it was to have support and guidance from people with experience in the market,” he says.

Yet experience alone is not enough. Being a Tutor means enhancing other skills in order to build a trusting and empathetic relationship with the students being tutored. That is why expectations are so high on both sides. “The first time I took part as a tutor in 2011, I was very apprehensive and, at the same time, anxious about what to say and how to talk and act. I knew that the students were counting on our advice, on our tips, and they were hoping we would talk about our professional experiences,” he recalls.

Below is our full interview with Assin, where he talks about what lessons “Aim for the Example” has brought to his professional life.

Instituto International Paper – What has changed in your life since you started working as a tutor with the Formare students?

"It's very gratifying to be able to contribute to the growth of these future professionals"

“It’s very gratifying to be able to contribute to the growth of these future professionals”

César Assin – With each Formare student’s ten-month education cycle, I was able to see how they developed. This happens thanks to joint work with the Tutor and, especially, with the VEs (Volunteer Educators), in addition, of course, to the discipline the project’s coordinators work with. I think that the change happens for all of us (Tutors, VEs and Coordinators), in our will to see them succeed. We notice that this is a fundamental component to their success. And the entire cycle causes us to grow, because the experiences they share with us – many of which are tough – make us reflect a bit more on life.  I think that IP is on the right path. Who knows, maybe one day a Project participant will be leading the company!

 IIP – What else do you like about the role of tutor?

César Assin – I like to see how much the students change over these ten months they are with us, in addition to noticing their growth, especially in relation to the new information they are given and how they use it. It’s very gratifying to be able to contribute to the growth of these future professionals.

IIP – In relation to “Aim for the Example,” how do you regard the project’s maturity within Formare?

César Assin – Since the Formare Project started at IP, it has become more and more mature. This stage of the project has been easier and easier, precisely because we know what they expect from us and how we can help them, so that everyone gets the most out of this experience, building knowledge.

IIP – And what is most challenging for you?

César Assin – The biggest challenge is achieving the goal of Formare, that is, contributing to the professional development of these young people.

IIP – Is there a topic that you make a point of covering with the students you tutor each year?

César Assin – I stress how important dedication and tenacity are in reaching your goals. If we are not perseverant, it will be hard for us to succeed, since professional success is not the result of luck. They are driving their own careers; they need to believe in themselves and understand that they can success and they should never give up.

IIP – What lessons have you taken away from this relationship between tutor and tutee?

César Assin – Knowing to always listen. In other words, it’s also important to pass experiences on to them, teach them to look to the future and always have a “Plan B” in case something doesn’t go as expected. I always say that in life they will find people that will give them support, as well as people that will not be supportive. You need a lot of tenacity and willpower to overcome obstacles and achieve the desired results. In this sense, I try to guide them when necessary and support those with an established goal.

IIP – Formare is…    

César Assin – An excellent opportunity for growth and self-awareness. I am nothing but grateful to everyone that makes this project a success at IP, aligning all of the principles at our company. It is truly rewarding.


See the results of the 2014 Guardians in Action project

In 2014, the Guardians in Action project completed two years. Through internal campaigns, we sought to instill a desire and interest among International Paper employees for volunteer actions. This year, our mission was very special. Each professional sponsored a child who, during Christmas week, had the chance to see their “godparent’s” workplace and receive a present.


A total of 92 workers took part in the action, benefitting children from five organizations. They are:

See our photo gallery here and take a look at present delivery day.

The project

Guardians in Action was created with the goal of expanding volunteering within International Paper, spreading volunteer actions and promoting integration and socialization between professionals and the at-need local community.

Formare Project – Registrations open!

Registrations are open! Now is the time for you to join the FORMARE team. Become a Volunteer Educator and directly contribute to the process of social transformation in our country.

The FORMARE project is responsible for opening a path filled with opportunities to public school students – it is a door that opens to kick off the professional lives of those just starting out.

International Paper volunteer educators play a fundamental role in the Formare project, because it is through subjects like computing, English, electromechanical maintenance, pulp and paper production and many others that they provide Formare students with their first contacts with the professional education that will be the starting point in a life filled with challenges.

New educators take training courses held by Fundação Iochpe in order to build an experience of excellence in the classroom for the young people that benefit from this program. Thanks to the effort of a team of volunteer workers who meet during 10 weeks to make this dream a reality, FORMARE works like a center of social transformation, and both parties are impacted by this initiative.

Being a volunteer means teaching and learning, it means transforming! Registration forms will be available at the exits of the Luiz Antônio and Mogi Guaçu factory restaurants until February 25. Challenge yourself and take part as well. We hope to see you there!

Environmental Education Program – Take part!

Registrations are now open for the Environmental Education Project – EEP 2015! Investing in education as a way to guarantee environmental conservation is the best incentive to assure sustainable practices for our own and future generations.

The EEP develops activities at the International Paper Pulp and Paper Factories in the cities of Mogi Guaçu and Luiz Antônio (Ribeirão Preto region), both in the state of São Paulo. There are weekly visits by the public, with two available times to schedule a visit: From 8 AM to Noon or from 1 PM to 5 PM.

The project, which works with primary and secondary school students, also opened its doors to receive last year undergraduate and graduate students interested in matters related to environmental education, as well as special education students, the elderly and any other groups that also want to take part in this initiative.

With free enrollment and meals, the project aims to demystify some issues regarding the pulp and paper industry, from the planting process to the production of paper for sale.

The goal of the EEP is to clarify the role that each one of us can play to contribute to a more responsible and conscientious world, in addition to spreading these ideas among friends and family, turning participants into multipliers.

To register, just talk to the people responsible at the closest unit:

International Paper Pulp and Paper Factory – Mogi Guaçu/SP

Tomas: (19) 3861-8955 or

International Paper Pulp and Paper Factory – Luiz Antônio/SP

Sabrina: (16) 3986-9073 or

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