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New IPI partnership strengthens IP’s role in social responsibility among the communities where it operates


International Paper Institute’s Formare project now has a new partner. Since March, the 100% of the meal costs of the project’s 50 students have been paid by the Solenis Especialidades Químicas company, a supplier of chemicals used in the production process and at the water treatment station at IP.

With this news, IPI is reinforcing its network of partnerships with companies involved in Corporate Social Responsibility (CSR) projects, whose values are aligned with the organizational principles adopted by International Paper. “We are extremely happy to have companies with the same purposes working along with us,” says Sabrina Tenello, a Social Responsibility Analyst for IPI.

Being a company with well-defined Social Responsibility guidelines is a fundamental requirement for working with the IPI team on the 11 projects that the organization maintains in Brazil.

The Solenis partnership with the Formare School Project is nothing new. Executives at the company actively participate in the “Formare Chat”, an International Paper Institute initiative to bring professionals with market experience closer to the project’s young students, who are in the process of defining their career, for an exchange of experiences. “We believe that we can do much more than participate in meetings with the students. We would like to be able to involve our employees in Formare activities more, to help IPI with the number of volunteers and be able to more widely promote the program at our company. It is beneficial to both sides,” says Elidio Frias, a Marketing executive at Solenis.

The consolidation of this latest initiative is a reflection not only of the result of a history of success that has had great results, but also shows how companies can join forces around a common cause, creating benefits for the community where they operate by contributing to the education of young professionals. It is investing in the present with a view to the future. “We believe that it is fundamental to establish partnerships that add value and contribute to improvements. That is why our partners need to follow the same guidelines as the Institute, believing in their role as agents of transformation,” says Gláucia Faria, Social Responsibility and Sustainability Coordinator at IP.

Understanding Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) has been adopted by companies as a way to work that is based on ethical and transparent management of all stakeholders, defining targets that foster the sustainable development of society, preserving environmental resources for future generations, respecting diversity and promoting less social inequality. In addition to offering benefits to the community, social responsibility initiatives also add value to the business companies do with their stakeholders.

At IP, the International Paper Institute is responsible for Corporate Social Responsibility initiatives, mediating these activities with the communities where the company is present. The Institute currently has 11 projects: “Supportive Beekeeping,” “Vhida House,” “Travelling Book City,” “Social and Environment Education (SEE),” “Formare,” “Guardians of the Water,” “Guardians of the Biosphere,” Guardians of the Green,” “Guardians in Action,” “Nature and Body” and “EEP.” The pillars of all of these projects are promotion of social and environmental education for children and youth as well as spreading information about sustainable development.


‘Aim for the example:’ tutors and students learning together

‘Aim for the Example’ dynamics are being held this month, in Luiz Antônio on the 19th and in Mogi Guaçu on the 28, when some IP leaders will become tutors for Formare students.

Imagine having the chance to share your career experience with a young person looking for answers for their professional future. This is the mission and responsibility that the managers who were invited to take part in “Aim for the example” have, an initiative from International Paper Institute in connection with the Formare school Project, aimed at integrating professionals with market experience with the young students enrolled in the Project, as a demonstration of the importance of volunteering in education, a pillar at IIP.

Each year, 20 executives from the Mogi Guaçu unit, 20 from Luiz Antonio and 10 from Três Lagoas are invited to join a team of managers responsible for tutoring Formare students. They take part in a dynamic with the students and get an opportunity to learn a little more about them, understanding their career questions and professional intentions.

During the dynamic, the International Paper Institute team provides a general explanation of the role of tutors and the importance of this individualized assistance. Next, IIP shows a panel with the students pictures, giving a brief introduction for each of them and highlighting the aspects that the students needs to develop and the potential they have to be explored.

The meeting – after the IIP presentation, it is time for the students to meet with the executives and introduce themselves. “This is when they have to convince the tutor that they would be good tutees, showing their career interests,” explains Sabrina Tenello, who coordinates selection work at the Luiz Antonio unit. After the presentations, the students leave the room and the leaders decide which students they will pick; at the end, they stand shoulder to shoulder with a picture of the student they will tutor in their hands.

César Assin, General Manager of the Mogi Guaçu unit, has taken part in ‘Aim for the Example’ since 2011, when the initiative was implemented at the Luiz Antônio Unit. He says that at the start, he had a lot of apprehension about meeting the students’ expectations. “I knew that they were expecting something that could point them towards their professional future and all of this made me think about how I could help them in the best possible way,” says Assin, who believes that an empathetic relationship between tutor and tutee is fundamental to the pair’s growth, in order to build trust so that the advice and experiences exchanged can be useful for a lifetime.

Dorival Almeida, General Manager at the Luiz Antônio unit, says that Formare provides a mutual learning experience, where the tutor gains much more than the student who is being tutored. “The challenge with this work is managing to convey a message that is effective and lasting in the short amount of time we have to talk.”

“Aim at the Example” is a project that is adapted to the reality at International Paper and the Institute’s Social Responsibility team tries to reconcile the interests of professionals and student whenever possible, with managers from the respective areas or related areas, so that the student can have the closest contact and learn a little more about their desired career while also keeping options in mind. “Although Formare has a defined format, because it is a social franchise, we have been able to adapt ‘Aim at the Example’ to the project, as a way to bring the company’s leaders closer to volunteer and educational work, which are part of the Institute’s objectives and Social Responsibility work,” Sabrina explains.

According to Assin, Formare plays a very important role in these young people’s lives and this is because of the joint work done by the Volunteer Educators, the Project coordinators and the tutors. “I always reiterate how important dedication and perseverance is with the students, so that they achieve their goals; I also say that they are the masters of their careers and that is why they need to believe in their own potential. If you want to win, you can never give up.”

The Formare School Project was implemented by International Paper Institute in 2010 and has already trained 230 students at the Mogi Guaçu, Luiz Antonio and Três Lagoas units. Since the project has been at IIP, ‘Aim for the Example’ has been used as an aide in learning. “The leader takes on the role of tutor and each month has lunch with their student to align ideas and exchange experiences. The managers also take part in the “Formare Chat,” a periodic meeting held between managers and classes to talk about matters related to professional life, in a space created for open dialog, where students feel free to ask questions about work and careers.

The managers also take part in the “Formare Chat,” a periodic meeting held between managers and classes to talk about matters related to professional life, in a space created for open dialog, where students feel free to ask questions about work and careers. “Everyone’s continued practice and participation has really contributed to improving this project over the years. Today, ‘Aim for the Example’ is very well defined and consolidated within Formare,” Almeida explains. Another opportunity for the managers to participate is during professional practice, since some students end up practicing in the same area as their tutor, which allows for closer monitoring of learning.

“‘Aim for the Example’ was the way IIP was able to bring practice closer to the students, through dialog and exchange of experiences, since young people who are making career choices are faced with a series of dilemmas, and the tutor’s job is to show them that they can, in fact, do more; the path forward is not easy, but you can’t be afraid of challenges,” concludes Glaucia Faria, Social Responsibility and Sustainability Coordinator at International Paper Institute.



Paris Agreement to be signed on April 22 at UN headquarters


Result of the COP-21, universal agreement will replace the Kyoto Protocol and establish a target for limit global warming to 1.5°C

This Friday, on Earth Day, over 60 heads of State and civil society representatives are expected to attend the signing ceremony for the Paris Agreement, the document that will replace the Kyoto Protocol and establish a global target to reduce pollutant gas emissions by countries, aimed at limiting global warming to less than 2°C by 2100. The most ambitious goal proposes a limit of 1.5°C.

The UN’s expectations are optimistic, estimating that over 130 countries will have signed the commitment as of April 22, when the document will be available for signing. To take effect, the Paris Agreement needs to be signed by at least 55 countries, responsible for 55% of greenhouse gas (GHG) emissions, ratifying a global commitment to improve life on the planet. After it is signed, the document will take effect in 30 days.

The Paris Agreement is a result of the COP-21, the United Nations Conference on Climate Change, which took place in 2015 in Paris. It calls on countries to undertake a commitment to reduce pollutant emissions and make greater investments in renewable energy sources. At the conference, Brazil committed to cutting its GHG emissions by 37% by 2025 and by 43% by 2030, considering 2005 base indicators.

Yet for this to happen, illegal deforestation must be contained and investments in clean energy sources need to be increased, bringing about a decline in the use of fossil fuels.

COP-21 has had some affects on the country. In February of this year, the city of Fortaleza hosted the II National Meeting on Cities and Climate Change, which provided a space for discussions started at the COP-21, with a focus on the role of cities in local targets for sustainability and planning in relation to climate change.

This is a great challenge not only for Brazil, but for all countries, so that we have a more sustainable and healthier world for future generations.


Formare Volunteer Educators talk about their experiences

Responsible for educational training of young people and adolescents, Formare has an impact not just on students benefitted by the project, but also on the volunteer educators who learn to see their work and social relations in a totally new and special light. This year, 5 volunteer educators were honored for their dedication and performance during the development of the course. They also spoke a little about their experiences with volunteering at the personal and professional levels.

Alessandro Nogueira, a programming technician at the Luiz Antônio unit, began working at International Paper in 2013 as an intern. He learned about Formare during Integration and was immediately interested in the activities shown. After participating in a monitoring program at his college, he identified with the chance to be able to pass on knowledge to other people through the discipline of math, which was the area he was picked for when joining. Alessandro says that he tries to organize to reconcile personal tasks and volunteering: “I can tell that the 40 minutes I take off to give class to them [the students] makes a difference. It makes me feel good to know that I’m contributing to these people”. He believes that anyone can get involved – what matters is the will to want to help – perseverance and dedication are key points to achieving your own goals.

João Paulo Souza, an intern since last year at International Paper in Mogi Guaçu, already worked with social projects through music classes for kids. Taking advantage of the passion to teach, he was inspired by music to give Communications and Relations classes. For him, a remarkable value for a Volunteer Educator is being able to watch delightfully as students discover new professional possibilities, which he tries to further stimulate through additional exercises that he brings to the classroom. In commenting on volunteering in his personal life, he says: “take a risk, try to learn from it, try to take the utmost advantage you can as a volunteer”. And he guarantees that it is not just students that grow, but rather both parties.

Jéssica Pires, a former Formare course student at another company, started at International Paper last year and is now a Human Resources analyst at the Mogi Guaçu unit. After participating in the project as a student, she felt a responsibility to offer the help she received: from the other side of the classroom this time. In addition to impacting the professional lives of the young people who benefit from Formare, Jéssica also talks about the role of social responsibility that International Paper develops, influencing not just the company’s employees, but the entire community. With a degree in psychology, she uses dynamic techniques to foster students’ development in partnership with João Paulo in the Communications and Relations classes. She says that “happy is he who passes on what he knows and learns from what he teaches”.


“Guardians in Action” joins volunteers and kids for a special day


 The sweetest time of the year is finally here: Easter! And to celebrate this date in a significant way, International Paper Institute held another edition of the “Guardians in Action” project, with the mission of making Easter even more special for the kids and volunteers.

 This year’s initiative included participation by 66 “sponsors” who took action to guarantee an unforgettable Easter for the kids at the Bororé Social Promotion Center. On March 21, the guardians gave chocolate eggs to 73 kids in person at the International Paper office in São Paulo. The meet-up was split into two periods, morning and afternoon. Fun snacks were served amidst lots of playing and, of course, lots of chocolate.

Karla Califfa, Financial Planning Coordinator at International Paper, was happy with the results of this mission. This is the fourth time she has taken part in Guardians in Action and Califfa underscores how important supportive actions are at these organizations: “I see this Initiative as a way to look at what is happening around us. Whenever I come back from this project, just seeing the kids’ smiles makes me feel like we are doing good for others. In the day-to-day rush, we never find time to do something supportive, and when the company gives us this opportunity, we see how much we can help, even if it is this small gesture.”

The project IMG_1868was created in 2013 with the aim of increasing volunteering at International Paper and this specific action involved the people working at the São Paulo office. “Missions” always take place on holidays and 80 volunteers took action last year alone, giving gifts to kids at four different institutions.

According to Glaucia Faria, Sustainability and Social Responsibility Coordinator at International Paper Institute, projects like “Guardians in Action” reinforce the transformative power of volunteering, a pillar at IPI, in addition to being a learning experience for both parties. “The meeting between the workers and the kids shows how important it is to help through the simplest gestures. These moments are always very gratifying,” she says.


Corporate Social Responsibility – In addition to manufacturing its products using 100% planted, renewable and certified forests, IP executes projects geared towards education and sustainability in the regions where the company maintains operations through the International Paper Institute, benefitting local communities. Since its creation, one of the Institute’s main goals has been to mobilize and engage partners, employees and professionals in causes that particularly improve social and environmental education for kids and young people.

There are currently over 200 volunteers that take part in projects including Formare, EmCena Brasil, Guardians of the Water, Guardians of the Green, Guardians in Action and others, which have already impacted approximately 30,000 lives.

Doing some type of volunteer work has countless benefits for those who volunteer. Organizations increasingly value professionals that dedicate some of their time to social causes, especially if this practice is part of the company’s own organizational culture, as is the case at IP.

Learn more about the institution supported by Guardians in Action:

The Bororé Social Promotion Center (Centro de Promoção Social Bororé) is located in an extremely impoverished region, in the Jardim Lucélia district, on the south side of the city of São Paulo. The organization is split into three social homes that house 24 children and adolescents and it also serves 380 minors through the Kids Corner and Educating for the Future programs, in addition to carrying out various social programs involving the entire community. Find out more here.


Turn filing your Income Tax statements into a good deed!

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Receive a deduction of up to 6% on Income Tax owed by donating to child and adolescent rights funds. Find out how to participate.

Did you know that you can donate part of your taxes to a good cause? Many people are not aware that they can do this, but in fact individual and corporate taxpayers can make the donation by December of the base year and, in the case of individuals, these donations can also be made when filing Income Tax statements on the Federal Revenue Service website.

In the latter case, deductions can be made if the taxpayer opts for this amount to go to an organization that is part of the child and adolescent funds at the national, state or municipal level (these funds are called FUMCAD).

Because we do not always have time in our everyday lives to volunteer or when we do, it is not enough time, International Paper Institute explains how to make this donation step-by-step while also providing suggestions for projects that are able to receive your donation and which IPI already supports. These projects are “Casa Vhida” (Vhida House), connected to the FUMCAD of Manaus (AM) and “Semeando o Futuro” (Sowing the Future), affiliated with the FUMCAD of Guatapará (SP). Find out a bit more about each of these organizations below:

Vhida House (Casa Vhida) – Support for HIV-positive kids

Headquartered in Manaus, Vhida House is an institution supporting HIV-positive children, offering not only medical, nutritional and psychological support, but also a daycare structure equipped to care for kids and their mothers, who are with their kids while all services are provided.

Vhida House also does work donating breast milk to over 800 kids whose mothers are HIV-positive and are unable to breastfeed them. The institution also holds fund-raising events and helps families with donations of clothing, shoes and non-perishable food when possible.

Interested? See how to donate, step-by-step, below:

You can collaborate with the development of these projects when you file your Income Tax statements. Remember that the maximum deduction is 6% of Income Tax owed. This discount is only valid for taxpayers that file a complete Income Tax statement. People with deductible expenses of over BRL 16,754.34, the maximum for a simple statement, should use the complete statement.
People who will not receive a refund on the Income Tax may deduct up to 6% from taxes payable. For those that will receive a refund and have a lot of deductions, whether because of education, health or other expenses with dependents, 6% of the Income Tax amount owed can be added to the refund.

The last chart of the infograph needs to be corrected: The DARF form generated should be paid by April 30! If not paid by this date, the Federal Revenue Service will not accept the deduction and the difference in tax owned will be charged with interest and a penalty.

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Understand what the child and adolescent rights funds are:

These are public funds, created through the Child and Adolescent Statute (Law no. 8069/90), which earmark financial resources for organizations that have registered with the Federal Secretariat of Human Rights. According to article 260 of the Statute, donations can be made to charity organizations at the national, federal district, state or municipal level.

The child and adolescent rights funds finance projects that work solely to promote, protect and advocate for child and adolescent rights and they are mechanisms for decentralizing public budgets. This means that although the donation is made a public fund, the money donated will be used for a specific purpose.




Guardians of the Water Project Results 2014

The topic of “water savings” has never been as important as it has been recently, but the “Guardians of the Water” have been working with this subject for some time. Since 2008, the Luiz Antônio region in São Paulo has relied on this project, aimed at encouraging conscientious water consumption between public school teachers and students. Savings is the goal for the children and adolescents involved!

The project normally lasts from March to June, but the latest project went from August to November, because of an event on the academic calendar, ensuring that nothing hindered this team when putting ideas into action and showing that you can make huge changes around home and throughout the community with very little. Together, Guatapará and São Simão gathered 600 participants to reach a result of 550,000 liters of water saved through awareness-raising actions.

The most engaged teachers and students in the Guardians of Water 2014 campaign received an award from Instituto International Paper. Moreover, the teachers in the cities of Luiz Antônio, Guatapará, São Simão and Altinópolis who took part in the project also learned a little more about the use of water in the process of manufacturing pulp and paper during a visit to the factory unit in Luiz Antônio.

In addition to individual awards, the “Professora Vera Lúcia Castelhano” Municipal Public Elementary School The award was a big celebratory party for the entire school a few days before a very special date: world water day.

The latest edition has ended, but the savings continues: soon the Guardians of the Water project will be back to engage even more people in this continual process of collaboration and environmental awareness. To learn more about this initiative,  click here and see all of the details.



Guardians in Action: Easter Mission

IIP created the Guardians in Action project in 2013 to serve a specific demand for actions from its São Paulo office. The special “missions” take place on holidays and in March, the mission was to make Easter unforgettable for children at four organizations – chocolates, games and lots of fun.

Each volunteer for this project was invited to personally deliver a giant chocolate Easter egg to the kids, at an afternoon coffee filled with smiles. On April 6, over 80 “godmothers and godfathers” gathered and the celebration was complete. Tálita Rocha, an executive assistant, took part in this initiative and said that:

“We have wonderful experiences in all of the Guardians missions. We had the opportunity to relive and reinforce the values we learned at a tender age with our parents and also to put our chief mission as human beings into practice – to love one another. It’s amazing how we received love, respect and gratitude. We thought that we would give this gift and actually, we were the once who were given a gift of spontaneous smiles, thankful looks and hugs filled with love. I would like to thank Instituto IP for providing these ‘magical’ moments during our day-to-day. I hope we can replicate these sentiments and multiply our actions.”

Learn more about the institutions that benefitted from this initiative:

To find out more about the Guardians in Action Project, click here.

Formare Project: Aim for the example

Lots of study and dedication, lots of proximity and exchange. This is the routine for Formare Project students, who receive professional training through technical classes and interpersonal development. In addition to the classroom, these students meet their “tutors” once a month to talk about challenges, experiences and, of course, discuss which profession to pursue. The chat takes place during a lunch, but the students are not the only ones who win; after all, this is a time for exchange where both parties can exchange ideas and become mutually inspired.

Tutors are professionals that are part of the leadership at International Paper and invest in the so-called “Aim for the Example” initiative, whose goal is to promote an exchange of knowledge through a light and casual conversation about career. The last meeting was held on April 9 with 20 leaders, and there was even a surprise: 7 leaders were honored with a jubilee for their 5 years of contributions, dedication and efforts as Formare project tutors.

In addition to tutors and students, there were some special guests to make the meeting even more exciting. Andreza Camacho, Halison Duarte and Devanil Silva, former Formare students who now work at the Luiz Antônio unit of International Paper, inspired everyone by talking about their experiences during Formare and how their tutors contributed to their personal and professional choices.

Click here to watch the video:

Travelling Book City 2015

The Travelling Book City project began with the intention of fostering reading among children, through interactive and fun programming with a special little nook for reading, theatrical plays, storytelling, a space for drawing, and more.

The Book City is a thematic theatrical space whose home city is São Paulo (SP), but in partnership with Instituto International Paper, the Travelling Book City project was started, aimed at providing experiences for other municipalities where IIP operates. The project has visited the cities of Mogi Guaçu and Ribeirão Preto, in Sao Paulo; and the city of Três Lagoas, in Mato Grosso do Sul.

The next city the project will visit is Suzano (SP), which is in the São Paulo metro region. The project will be held from May 18 to 29, at Suzano Shopping Center, with over 7,000 children expected to visit.

Municipal public school students, from 2nd to 5th grades, and students from schools pre-determined by the Municipal Secretariat of Education, as well as children of International Paper workers at the packaging unit in Suzano will be able to take part in activities free of charge.

In addition to showing the importance of reading to kids, the project’s approach enchants visitors through playful and educational activities so that reading really becomes a daily part of kids’ lives.

To find out more about the Travelling Book City Project and see pictures from past editions, click here.