New IPI partnership strengthens IP’s role in social responsibility among the communities where it operates
International Paper Institute’s Formare project now has a new partner. Since March, the 100% of the meal costs of the project’s 50 students have been paid by the Solenis Especialidades Químicas company, a supplier of chemicals used in the production process and at the water treatment station at IP.
With this news, IPI is reinforcing its network of partnerships with companies involved in Corporate Social Responsibility (CSR) projects, whose values are aligned with the organizational principles adopted by International Paper. “We are extremely happy to have companies with the same purposes working along with us,” says Sabrina Tenello, a Social Responsibility Analyst for IPI.
Being a company with well-defined Social Responsibility guidelines is a fundamental requirement for working with the IPI team on the 11 projects that the organization maintains in Brazil.
The Solenis partnership with the Formare School Project is nothing new. Executives at the company actively participate in the “Formare Chat”, an International Paper Institute initiative to bring professionals with market experience closer to the project’s young students, who are in the process of defining their career, for an exchange of experiences. “We believe that we can do much more than participate in meetings with the students. We would like to be able to involve our employees in Formare activities more, to help IPI with the number of volunteers and be able to more widely promote the program at our company. It is beneficial to both sides,” says Elidio Frias, a Marketing executive at Solenis.
The consolidation of this latest initiative is a reflection not only of the result of a history of success that has had great results, but also shows how companies can join forces around a common cause, creating benefits for the community where they operate by contributing to the education of young professionals. It is investing in the present with a view to the future. “We believe that it is fundamental to establish partnerships that add value and contribute to improvements. That is why our partners need to follow the same guidelines as the Institute, believing in their role as agents of transformation,” says Gláucia Faria, Social Responsibility and Sustainability Coordinator at IP.
Understanding Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) has been adopted by companies as a way to work that is based on ethical and transparent management of all stakeholders, defining targets that foster the sustainable development of society, preserving environmental resources for future generations, respecting diversity and promoting less social inequality. In addition to offering benefits to the community, social responsibility initiatives also add value to the business companies do with their stakeholders.
At IP, the International Paper Institute is responsible for Corporate Social Responsibility initiatives, mediating these activities with the communities where the company is present. The Institute currently has 11 projects: “Supportive Beekeeping,” “Vhida House,” “Travelling Book City,” “Social and Environment Education (SEE),” “Formare,” “Guardians of the Water,” “Guardians of the Biosphere,” Guardians of the Green,” “Guardians in Action,” “Nature and Body” and “EEP.” The pillars of all of these projects are promotion of social and environmental education for children and youth as well as spreading information about sustainable development.